Your company's trademark is part of its identity--it helps customers recognize you and differentiate your products from those of your competitors. So it's essential that you protect this valuable asset. Talk to a trademark attorney to learn how to trademark a name, symbol or phrase, and to enforce the trademarks you already own.
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When you use trademark protection for a name, logo, phrase, image, design or any combination of any of those things, you are declaring it your own intellectual property. A trademark is used to distinguish something as uniquely yours - or your company's - and is designed to protect that intellectual property from being used by other people or organizations. A corporate logo is one of the most commonly trademarked things; if another company even makes one that looks too similar to yours, they may be in violation of your trademark. The best way to seek damages in such an instance is by hiring an attorney who is well versed in trademark law.

Protecting Your Trademark

When you register something with a trademark, you are explicitly forbidding other people and organizations from using it. Trademark infringement is a serious matter, as it can diminish the effect of your corporate image and might even tarnish it. Knowing your rights is critical. Having a trademark lawyer on your side can mean the difference between successfully pursuing a case and having it thrown out.

You should also keep these tidbits in mind:

  • Even if your trademark case is turned away or denied, you may be able to make an appeal. Your attorney will be able to advise you on whether or not that is a reasonable idea.
  • Familiarizing yourself with the laws concerning trademarks will help you become better at discerning whether or not trademark infringement is taking place. This can help you avoid frivolous lawsuits.
  • Any time you trademark something, you should have a lawyer go through the process with you. This will help you make certain that your trademark is valid, and you will be able to turn to that attorney in the future if issues arise.